100 Adsense dollars per day

100 Adsense dollars per day


Better AdSense Colour Combination

Posted: 23 Aug 2010 07:00 PM PDT

First of all I should thank Rozer for sending this great trick and also I should congratulate him for his first AdSense check. Lets move to the trick.

Trick is quite simple. User a high contrast colour for the AdSense ad Title.

I found colours between #0033CC to #0000CC works great specially with a light background (white) blog or website. It high lights the links and able to catch the visitors eyes. I have noticed positive results after applying the changes. Border and Background I will always blend with the website template.


You can always experience with colour combination and if you haven't try it make sure use some contrast colours for the title. ( Not too contrast :) )

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Michael Gray - Graywolf's SEO Blog

Michael Gray - Graywolf's SEO Blog


How to Silo Your Website: The Content

Posted: 24 Aug 2010 07:35 AM PDT

Post image for How to Silo Your Website: The Content

The following is part of the series How To Silo Your Website. Be sure you have read parts one and two: How To Silo Your Website: The Masthead and How to Silo Your Website: The Breeadcrumb. In this part, we will be taking a look at the content area.

This isn’t so much about conserving pagerank or link equity, but more about funneling it where you want it to go …
When I talk about the content, I mean the part of your website template where the information is. At the time of the writing of this post it is my belief (and the belief of many others) that links in this area are weighted differently than links in other parts of your page (ie: sidebar, footer, and masthead). For you to get the most value out of your internal site structure and internal anchor text, this is where you do it.

I’ve written before about the value of evergreen content, news-related content, seasonal content, predictive content . I’ve also written about how to write interesting content with around keywords and keeping posts on topic with narrowly focussed subjects, which you can review at your leisure.

What I’d like to talk about is how you link it all together. In the breadcrumb part of this series I spoke about the value of having a flat site architecture. For a silo or theming approach to SEO, this means limiting the links in your posts. You want to link only to other content that is relevant and good for the end user and to other sections or posts within the same silo. This isn’t so much about conserving pagerank or link equity but is more about funneling it where you want it to go.

I have written before about using tags and categories and auto linking high level keywords within the text. This is a critical part of internal linking for maximum effectiveness. You can see this strategy in use at Wikipedia (George Washington, Henry 1st, Marylin Monroe) and The New York Times (Senate Votes to Confirm Elena Kagan for U.S. Supreme Court, BP Done Pumping Cement Into Well, A Chance to Re-examine Aaron). In the case of the NYT, look first at the words then look at the SERP’s for those words. The NYT has more trust and authority than you do, but smart use of internal anchor text helps them rank well for high level news concepts and news figures names.

When you set up the links, it’s critical to use identical or nearly identical anchor text for each of the links. Sometimes you will have to deviate a little for sentence structure, but ideally it should only be one or two words. This is hard if you use a writer who doesn’t write for the web and omits keywords within their posts. A trick I use to get around this is use parenthesis like this (see Adsense Tips & Tricks for more information). Another tip is to put links to related posts or similar articles as an inset or at the end of each article.

One last point. The one place you want to reduce or eliminate links is on product pages. The only links you should have on those pages are to other products, buying guides, or reviews. Once someone has entered the conversion funnel, you want to limit the amount of ways they can leave. As an example of this, notice how the masthead on amazon becomes unclickable during the checkout. It’s not to limit page rank or link equity (spiders should never get into your cart … ever): it’s to minimize cart abandonment.

What are the takeaways:

  • Minimize number of links in the content area.
  • Link only where it benefits users, connects to high level keywords, or stays with silo.
  • Use consistent anchor text when linking.

Next in this series: How To Silo Your Website: The Sidebar.

Creative Commons License photo credit: kadavoor

This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis WordPress Theme review.

How to Silo Your Website: The Content

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Kongtechnology.com

Kongtechnology.com


Macbook Pro – An Amateur’s Review

Posted: 23 Aug 2010 08:52 AM PDT

I’ve been a PC/Windows user all my life. But just recently, after installing Windows 7 on my Dell Vostro laptop (which was running Windows Vista), I’m starting to experience my fair share of Windows problems. So I decided jump ship and join the Apple camp – here’s a look at my new toy… a shiny new Macbook Pro 13.

This was how it arrived. Hmm… doesn’t look like an Apple product at all. But don’t judge the book by its cover…

Phew! Yes… this is more like it.

Ahh! OK now we’re talkin’ !

Beautiful packaging, tightly put together, glossy and shiny. What you’d expect from Apple… much like a BMW engine :)

Here it is with all the cables and stuff. The power cable is a really a marvelous piece of work… more on this later.

Here’s the special power cable I was telling you about earlier. It is magnetically attached so that if you trip over the cable (like I often do), no worries at all. It comes off but the Mac just keeps running. (In case you don’t know, the battery does not come off in a MacBook.)

OK time to power it up. WOW took like only 15 seconds to boot up. Shut down was even quicker… less than 10 seconds I think. Clearly beats Windows flat in this area. But the 4GB Ram comes in handy I suppose.

BTW the track pad is quite tricky… looks like it’s got no mouse buttons but you can click on the Bottom Left area for a left click and click on the Bottom Right area for a right click. You will need to know this when you go through the initial setup (because tapping the track pad will not work at first until it is enabled after setup). Fooled a Mac novice like me indeed!

What I LIKE about the MacBook Pro

1. Beautiful finish and supersonic boot-up and shut down time.
2. Touch Pad has wonderful two-finger scroll-up and scroll-down control.
3. Touch Pad lets you do pinching like the iPhone. (But it’s not as easy as the iPhone).
4. The lighted keypad looks cool at night, good if you need to use your laptop at night.
5. The laptop doesn’t seem to heat up much, compared to my Dell Vostro which is like an oven after 10 minutes use.
6. The charger is quite compact, much more cleverly designed than Dell chargers.
7. The battery life is pretty good. Just yesterday I was clocking around 6.5 hours+ from a full charge.

What I DON’T LIKE about the MacBook Pro

1. If you come from a Windows environment, you will really suffer in File Management tasks at first.
2. Everything on the screen appears smaller. And I’m not getting any younger. You can try to pinch on the Touch Pad to make things biggers, but most likely you’ll give up after a while. 
3. PrintScreen is such a pain. You need to use the Preview application, then there is a timer which sets off the PrintScreen function after a few seconds. Does anyone know an easier way?
4. There are no Home, End, Page Up and Page Down keys (but there are some Hot Keys to do this – see below).
5. I found out that my Xerox Laser Printer doesn’t have driver support for Mac, so off I went to buy a new printer.
6. Maybank2U Online Share Trading – it doesn’t work with Mac unless you run Windows and install IE. The last version of IE that runs on Mac was IE 3.0 or something. Most likely I will end up installing VMware and running Windows… no escaping from Bill Gates. I called Microsoft but they tell me that I can’t move the Windows from my Dell Vostro to the Mac. The more Mac buyers, the richer Microsoft becomes.
7. The 250GB hard disk is really crap by today’s standards.

Microsoft Office

Did I mention that I’m not gonna install MS Office? Nope, I’ve opted for Open Office instead, it’ll do everything that MS Word and Excel does. I’ve saved myself around RM500 and this has helped me to acquire the superior hardware instead :) Anyway all the reviews on Apple’s website say that MS Office for Mac really sucks so this is a no-brainer decision for me. Having said that, a week on, I’m still getting used to Open Office. Guess I’m working at 70% speed compared to MS Office, but I’ll get there eventually.

Useful Hot Keys

If you are looking to buy a Mac, you’ll want to know these keystrokes:

END                   :    Command  +  Right Arrow
HOME               :    Command  +  Left Arrow
OPEN                 :    Command  +  O
PAGE UP          :    Fn  +  Up Arrow
PAGE DOWN   :    Fn  +  Down Arrow

Web Developers

Any web developers out there considering switching to Mac? You will need an FTP Software and an Apache environment. I recommend Cyberduck for a free & simple FTP, and MAMP for your Apache, PHP and MySQL.

All in all, the MacBook takes getting used to. I was told Mac users don’t need to install anti-virus, this is a weird concept for me, I’m still coming to grips with it. But if you do have an anti-virus on your Mac, please let me know which one you recommend :)

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Michael Gray - Graywolf's SEO Blog

Michael Gray - Graywolf's SEO Blog


Keep Your Articles Narrowly Focused and Keyword Centric

Posted: 19 Aug 2010 08:00 AM PDT

Post image for Keep Your Articles Narrowly Focused and Keyword Centric

One of the mistakes I feel many people make is that they write articles or posts chasing very broad topics. IMHO it’s much better to write narrowly focused posts, pages, or articles and tie it together later on. This is a concept I call head and tail content that I touched on in my How I Manage a WordPress Website.

In my experience converting long tail phrases is easier, especially if they answer a question or solve a problem …
So what is an example of content that IMHO is too broad? Something like “how to plan a Disney World Vacation.” While this is a good topic for a an article it’s far too broad for you to cover it in depth with one article.

My preferred method is to attack this from the other end by creating much more in-depth, narrowly focused “tail” articles first and backing your way into the main or head article. So what are some tail articles I would prefer to start with? How about these …

  • Best hotels in Disney World for families with infants
  • Best hotels in Disney World for families with teens
  • Best hotels in Disney World for large families
  • Best hotels in Disney World for families with grandparents
  • Best hotels in Disney World for families with disabilities
  • Best hotels in Disney World on the monorail
  • Cheapest hotels in Disney World

While this list is by no means all inclusive, I think you can get the idea of how I am going very narrow. These articles don’t have to be long. You can be quick, direct, and keyword centric with links to individual hotel booking pages for conversions. Now you certainly could combine all of these aspects into one article and it would be very through, but it would also suffer from TLDR . However, more importantly, it’s doubtful you would rank for any of those head phrases without significant site trust and authority. In my experience converting long tail phrases is easier, especially if they answer a question or solve a problem.

Once you have all/most of the tail content written, you can write the head and make sure you have spots to link to the tail content in the posts. One of the reasons I think people shy away from this approach is because of the time/money involved in creating all the content. I suggest creating a master list of everything you need, breaking it down into head and tail, and prioritizing the list. Decide which content requires your best writers or has to be flagship quality. Take the rest and outsource it. I have found I can get good results very quickly from textbroker (see textbroker.com review). Remember IMHO not everything on your website needs to be flagship quality. If it turns out one of your tail pieces ranks really well and drives a lot of traffic but doesn’t convert and you think it should, that may be worth rewriting.

So what are the takeaways:

  • Write pages that are narrowly focused on specific keywords
  • Tie the narrowly focused articles together in a summary or head article
  • Make a master list of all the content you need and prioritize the list
  • Outsource based on importance
  • Rewrite as needed based on traffic, performance, and conversions

Creative Commons License photo credit: nukeit1

This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis WordPress Theme review.

Keep Your Articles Narrowly Focused and Keyword Centric

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Michael Gray - Graywolf's SEO Blog

Michael Gray - Graywolf's SEO Blog


How David Hotels Can SEO Vs Goliath Hotels

Posted: 18 Aug 2010 06:59 AM PDT

Post image for How David Hotels Can SEO Vs Goliath Hotels

In my first post on hotel SEO, I explained how big hotels with conference facilities have an advantage over small hotels. But small hotels need not despair, because they have ample link building opportunities too.

In the interest of keeping things short, here are some link sources I’ve seen in the hotel SEO scene, which sources are accessible to small hotels. I’m [mostly] skipping the commentary.

1. Local universities and colleges – If out of town students have friends or family helping them move in to dorms, where do those friends or family stay? Local hotels that are affordably-priced, naturally. Not those mega-chains with mega-prices!

2. Music, film, food and other cultural festivals – Festivals usually are ongoing for a few weeks, which means that they’re not tied to a single hotel. The organizers can and do mention places they’ve stayed at before or hotels in the vicinity.

Bonus tip: You or your SEO can find these by Googling keywords like ‘festival’ + ‘city name’ + date in the future. I emphasize the date in the future point because you’ll usually find a lot of past festivals crowding the top rankings, since they’ve had more time to accumulate links. A quick google on ‘Montreal cheese festival’ confirms that Google has yet to realize that these queries deserve freshness – that is, more recent results should be ranked ahead of more frequently cited (linked to) pages.

3. Startpages – These are pages that feature a collection of links a particular user happens to find useful. In other words, they’re pretty strong editorial votes by users as to sites they care about – exactly the kind of link Google loves.

Ironically, hotel SEO specialists obsessed with Pagerank will often find these links useless because

(i) Startpages usually have dozens and dozens of links, such that each link would just get a little bit of Pagerank.

(ii) Other times, all these links are nofollowed. So none of them pass any Pagerank at all.

However, there’s an element of trust to links, too – Startpages are hubs, and Google trusts hubs according to various patents they’ve filed. (Find out more about hub finders here – and especially how to fake them out.) So it’s worth testing whether nofollow links from carefully curated startpages can still help other pages rank, or whether they’re useless.

4. Escort reviews – Yes, reviews have gotten so widespread online as to include prostitutes. People talk about their favourite escort agencies and experiences with various ladies (I’ve yet to see it for male prostitutes, but it probably exists too). Unsurprisingly, a fair number of these encounters take place in hotels, which enables you to have your small hotel mentioned and linked to.

(Perhaps you could integrate a Groupon deal here? Siesta special: 30% off for you and your hired lady friend, if we get 50 people take up this deal. Imagine the scene in the lobby haha!)

Liked this post? You’ll likely enjoy a free chapter from my SEO book for experienced pros, too.

p.s. FYI: Back when I worked with a small Montreal hotel, these links propelled them ahead of giants like Hilton and Marriott, to rank #3 on core keywords like Montreal hotel and similar rankings on other terms. The marketing director for that hotel told me that I tripled year-over-year online sales, which brought total sales numbers up 15%. That’s why I say guys like Eric Ward, who focus on these sorts of hub links, can charge $500 – $1000 link…
Creative Commons License photo credit: Umberto Fistarol

This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis WordPress Theme review.

How David Hotels Can SEO Vs Goliath Hotels

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How To Silo Your Website: The Breadcrumb Trail

Posted: 17 Aug 2010 08:07 AM PDT

Post image for How To Silo Your Website: The Breadcrumb Trail

In Part 1 we looked at How To Silo Your Website: The Masthead. In this article, we’ll be taking the next step and looking at the breadcrumb.

Adding extra layers to crawl through never works to your advantage … ever …
For those of you who don’t know, the breadcrumb is the small text usually found under the title on the page (not the HTML title). The breadcrumb shows where you are in the website hierarchy AND (this is the important part) it is hyperlinked to pass internal anchor text. I can’t stress enough how important it is that the words be linked.

With the exception of things like your customer service, privacy, and contact us pages, all of the pages should be under the main sections of the masthead we talked about previously. Unless you are going to have more than 150 pages in each section, don’t add an extra level. Yes, I know Google says 100 links, but you can easily stretch to 150 without much need for concern.

As an example: hotels in Disney World are divided up by which park they are closest to. So there are Magic Kingdom Hotels, Epcot Hotels, and so on. Resist the temptation to add an extra layer or crawling point (at least in the architecture–we’ll talk about the bread crumb in a minute).

Users are going to be likely to look at hotels based on which park they are associated with, so you will need a “Magic Kingdom Hotels” page. From an information architecture standpoint, however, you don’t need the extra layer. This really requires that you understand the topic. You want break things up for usability, but you want to design your architecture as flat as possible for the search engines to crawl. Adding extra layers to crawl through never works to your advantage … ever.

When linking to the home page many websites use the word “home” as a link to the homepage. You can do that but, if you do, you are missing the opportunity to focus a little more internal anchor text. Instead use an icon of a “home” and do an image replacement using the site name as anchor text. I have seen people use their primary keyword: use this with caution as it is a risky technique. The more the anchor text differs from the site name, the greater the risk.

When you are building the breadcrumb use the exact anchor text you are using in the masthead. The more it varies the less effective the technique will be. So ideally this is what you would want:

> Disney World Hotel Reviews > Magic Kingdom Hotels > Contemporary Resort Review

> Disney Vacations > Disney Vacation Promotional Codes

> Disney Information > Best Time to Visit Disney World

So what are the the takeaways here:

  • Use breadcrumbs. Make sure they are hyperlinked and use internal anchor text to your advantage.
  • Use the image replacement technique for linking to your homepage.
  • Use a flat site architecture. Don’t add extra crawling layers.

That’s it. Once this is in place, you are telling Google what the important parts of your site are and using your internal anchor text to tell them what it’s about. Next in this series: How To Silo Your Website: The Content.
Creative Commons License photo credit: ginnerobot

This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis WordPress Theme review.

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